In a world where information and news move at the speed of light through a multitude of online social and traditional media platforms, reputation management is foundational to an organization’s success. That is why it is critical to have a long-term and thoughtful strategy and plan to build and maintain a positive brand. Loyalist works with clients to create and implement strategies to do so – from developing a company’s core narrative to preparing its spokespeople for interacting with the media.
Loyalist helps clients navigate the complex world of government to not only solve problems, but to find opportunities. Our experienced consultants have served in high-level positions in governments across Canada and understand how to align the interest of our clients with the priorities of governments. Our approach is one that is focused and solutions-oriented.
A single crisis can undermine an organization’s reputation that may have taken many years and an enormous effort to build. Though crises can cause organizational indecision, it is critical to respond to issues directly, with speed, and with a well-thought-out plan. We work with clients to move quickly and decisively to mitigate damage and restore public trust.
Through qualitative and quantitative research methods, Loyalist provides its clients the critical market intelligence needed to make evidence-based decisions. Whether it’s a question on public acceptance of a new product or initiative, tracking views over time, or measuring concerns about a government policy that may affect your business, we start by knowing your audience.
Prior to founding Loyalist Public Affairs, Chris served as the Managing Partner for the Ottawa office of National Public Relations for eight years...
Prior to founding Loyalist, Dan served as a Senior Vice President at National Public Relations. He draws on his knowledge of policy, communications, and strategy to help Loyalist Public Affairs clients succeed in an increasingly regulated world where public opinion and the political process are critical.
Greg has spent over two decades in public affairs, government relations and communications roles across Canada, providing strategic insights and counsel to clients, elected officials, and senior executives in the public and private sectors. Prior to joining Loyalist Public Affairs, Greg served as Vice President, Public Affairs at Ipsos.
Prior to joining Loyalist, Kris served as Executive Director of Policy and Budget to Ontario’s Finance Minister, the Honourable Peter Bethlenfalvy. Kris uses his experience in policy, planning, issues management, and strategy to help clients impact the priorities and actions of top government decision-makers.
Kenzie McKeegan rejoins Loyalist Public Affairs as a Senior Director. Over the last year, Kenzie served as the Director of Operations to Canada’s Minister of International Trade, Export Promotion, Small Business and Economic Development.
Alex has spent several years working in both public and private sectors, with extensive experience in market access, government relations, and media relations. From Queen’s Park to Parliament Hill, Alex has leveraged her media and digital landscape expertise to drive results in the political sphere.
Nikita provides strategic counsel to clients on a variety of issues including stakeholder and government relations, detailed research, strategic communication, and issues management...
Jared helps clients navigate policy challenges and government engagement. He analyzes current affairs and policy developments at the provincial and federal levels to provide clients with strategic insights...
Dario provides support to clients in areas of federal government relations, detailed research, and strategic communication. Dario's career began through his work with Ryerson University’s Young Liberals, where he served as the organization's president.
Brittany joins Loyalist with several years of experience in digital and strategic communications, media relations, political marketing, and sales. She supports clients across a range of sectors with communication strategies that build positive brands.
Loyalist Public Affairs is a boutique government relations and strategic communication firm located in Ottawa and Toronto. It was founded by Chris Froggatt and Dan Mader, two of Canada’s most highly sought-after public affairs professionals. Having worked in partnership since 2006, first within the federal government and later in business, Chris and Dan bring decades of experience helping clients understand and influence public policy decision-making in Canada.
Since its inception in 2018, Loyalist has continued to expand its team of consultants to better serve clients as it provides leading counsel and support on a variety of complex public policy issues. Members of the Loyalist team bring to each client mandate not only unique individual experience, but a collective approach that places hard work and value as its core principles.
Team members have extensive knowledge and expertise in a range of areas including technology, energy, environment, labour, gaming, health care, small business, and land development. Loyalist has also expanded its practice areas into the province of Alberta.