Strategic Communication
In a world where information and news move at the speed of light through a multitude of online social and traditional media platforms, reputation management is foundational to an organization’s success. That is why it is critical to have a long-term and thoughtful strategy and plan to build and maintain a positive brand. Loyalist works with clients to create and implement strategies to do so – from developing a company’s core narrative to preparing its spokespeople for interacting with the media.
Government Relations
Loyalist helps clients navigate the complex world of government to not only solve problems, but to find opportunities. Our experienced consultants have served in high-level positions in governments across Canada and understand how to align the interest of our clients with the priorities of governments. Our approach is one that is focused and solutions-oriented.
Issue Management
A single crisis can undermine an organization’s reputation that may have taken many years and an enormous effort to build. Though crises can cause organizational indecision, it is critical to respond to issues directly, with speed, and with a well-thought-out plan. We work with clients to move quickly and decisively to mitigate damage and restore public trust.
Polling & Research
Through qualitative and quantitative research methods, Loyalist provides its clients the critical market intelligence needed to make evidence-based decisions. Whether it’s a question on public acceptance of a new product or initiative, tracking views over time, or measuring concerns about a government policy that may affect your business, we start by knowing your audience.
team
Chris Froggatt
Founding PartnerPrior to founding Loyalist Public Affairs, Chris served as the Managing Partner for the Ottawa office of National Public Relations for eight years...
Dan Mader
Founding PartnerPrior to founding Loyalist, Dan served as a Senior Vice President at National Public Relations. He draws on his knowledge of policy, communications, and strategy to help Loyalist Public Affairs clients succeed in an increasingly regulated world where public opinion and the political process are critical.
Alexandra Hoene
Vice PresidentAlexandra Hoene joined Loyalist Public Affairs in July 2024 after six years in progressively
senior roles with the Government of Ontario. Alexandra’s experience includes senior roles for
the Premier of Ontario and six provincial cabinet ministers, most recently as a Chief of Staff.
Kenzie McKeegan
Vice PresidentKenzie is a Vice President with Loyalist. She advises clients on a variety of initiatives including government and stakeholder relations, policy development, detailed research, and communications support.
Jared Burke
Senior DirectorJared is a Senior Director at Loyalist Public Affairs, where he helps clients navigate complex policy landscapes and government relations.
Zane Colt
Senior DirectorZane is proud to join the Loyalist team with years of experience in government relations, at Queen’s Park, and in non-profit political outreach. Zane comes to Loyalist from Extendicare, one of Canada’s largest health care organizations.
Dario Dimitriev
Senior ConsultantDario is an experienced government relations expert specializing in federal politics. With a strong background in advocacy and policy development, Dario effectively navigates the complexities of the political landscape to serve a diverse clientele.
Katherine Colbert
ConsultantKatherine Colbert is a Consultant at Loyalist Public Affairs, where she specializes in media relations, digital content creation, and developing integrated communication campaigns.
Marie-Ange Simbi
InternMarie-Ange Simbi joins Loyalist as an Intern, bringing her communication and public relations expertise to the team. With experience across industries such as Technology, Health, Non-Profits, Energy and FinTech, she takes a versatile and adaptable approach to every project.
smart. effective. experienced.
Loyalist Public Affairs is a boutique government relations and strategic communication firm located in Ottawa and Toronto. It was founded by Chris Froggatt and Dan Mader, two of Canada’s most highly sought-after public affairs professionals. Having worked in partnership since 2006, first within the federal government and later in business, Chris and Dan bring decades of experience helping clients understand and influence public policy decision-making in Canada.
Since its inception in 2018, Loyalist has continued to expand its team of consultants to better serve clients as it provides leading counsel and support on a variety of complex public policy issues. Members of the Loyalist team bring to each client mandate not only unique individual experience, but a collective approach that places hard work and value as its core principles.
Team members have extensive knowledge and expertise in a range of areas including technology, energy, environment, labour, gaming, health care, small business, and land development. Loyalist has also expanded its practice areas into the province of Alberta.